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A glimpse into our branding concept for We are all activists, a platform for social commentary that empowers people to engage an activist mindset, and connect with one another around one goal: change. Our first concept meeting is important for us to discuss the general mood, colours, fonts and potential logos with the client. At Trashure Studio, we feel that the involvement of the client is invaluable, as projects become more interesting and authentic when the vision and ideas of the person behind the brand are integrated into our work. Together with founder Nadine Ridder we came up with a concept that is balanced in its consideration of both the gravity of social issues, and the beauty of humanity. Through our collaboration we came up with a concept design, and finished website, that is balanced in its consideration of both the gravity of social issues, and the beauty of humanity. Nadine is focused on how she can contribute to make positive change by challenging brands to do better, which echoes everything we do.
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